There’s a new boy in town.

His name? He is called the ‘Spornosexual male’. So long Metrosexual males, lets see what Mr Spornosexual has to offer.

In 1994 whilst at an event put on by GQ called ‘This is a Mans World’ journalist Mark Simpson coined together a term that would define the lives of future males. From that moment on the term Metrosexual was defined. Simpson had seen the future of masculinity and it was moisturised.

“Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are) is perhaps the most promising consumer market of the decade,” Simpson predicted.

Lets take a moment to lay to rest the long-standing metrosexual and reminisce in the glory that it brought us. So how did this newfound image take the world by storm?

Step forward David Beckham. He became the poster boy the phenomenon that swept not just the country but also the globe.

“Beckham is the biggest metrosexual in Britain because he loves being looked at and because so many men and women love to look at him: He’s the future, but also a way of adapting other, less advanced specimens to that future,” Simpson wrote in 2002.

It paved the way for men to finally be able to express themselves. At a time were being homosexual was still not fully accepted as it is today, it gave the ability for straight men to feel comfortable applying moisturisor or spending thousands on designer clothes. I mean remember when Beckham wore a sarong?

Alas, it’s now time for the metrosexual to step aside. He has had his fun, whining and dinning the elite city socialites and drinking the finest in vintage champagne. Gone is the guy who you weren’t sure was gay but by god he new how to wear a suit. It’s time for the Geordie shore pumped up primed prince(ss) to make its way into the spotlight.

Where has this sudden newfound sport/porno image come from? The actual term ‘sporno’ was created when sex symbols became sports stars, and sports stars became sex symbols, Simpson declared in Out magazine. The “sporno” had been born. A cross between porn and sports star, these new aged “jocks” are now “fetishising themselves,” Simpson wrote.

According the expert Simpson, we can still blame all of this on British soccer star-turned-H&M underwear model David Beckham.

“With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines it’s eye-catchingly clear that second-generation metrosexuality is less about clothes than it was for the first. Eagerly self-objectifying, second generation metrosexuality is totally tarty. Their own bodies (more than clobber and product) have become the ultimate accessories, fashioning them at the gym into a hot commodity – one that they share and compare in an online marketplace.

This new wave puts the “sexual” into metrosexuality. In fact, a new term is needed to describe them, these pumped-up offspring of those Ronaldo and Beckham lunch-box ads, where sport got into bed with porn while Mr Armani took pictures.”

These evolved into the spornosexuals, the trickle-down cultural derivative of the sporno.

But what is this Spornomale and how do you spot them in the wild? Well. They are the overzealous, hyper-sexualized, body-obsessed cultural offspring of the metrosexual. They have thrown out the hand me down bespoke tailored suits and opted to wear….well nothing at all really. Their land has moved on from the high class cocktail bars to setting up camp in the gym with the only sunlight they see being the artificial light of the tanning bed. Think Gaz from Geordie Shore or those Towie people.

The following of the celebrity spornomales has certainly increased with more and more young men and boys wearing increasingly tighter jeans to show off those calve muscles. In a world where social media, selfies and porn take dominance its understandable why suits are coming off and pecks are getting bigger. It’s a shame now young men are more concerned with if their ‘arms look good in this t-shirt’ rather than if his oxfords are polished for the days work ahead. One thing I must say though is…

Welcome to the world Mr Sponosexual lets see what you have to offer.